Senior Manager, Integrated Marketing

Job Description:

About the Role:

The international Integrated Marketing team leads the process of answering all pre-sale proposal responses outside of the US for MENA clients, ensuring that our competitive proposals not only showcase strong strategic and creative ideas but also that their scope can also be delivered on time, to budget and at best-in-class value for new clients and our long-term partners.

Based in our new Doha office and reporting to the Executive Director of International Integrated Marketing, as the Senior Integrated Marketing Manager, you will bring together the right people and resources from across different teams and time zones, provide an understanding of the client goals and sectors, and steer successful pre-sale processes through effective collaborative time management.

Overseeing RFP responses from end to end with a focus on the MENA region, you will start with 'what is the problem we're solving?' to 'how are we going to report success?' in a dynamic, deadline-driven environment and a collaborative international team across multiple sectors, no two days are the same.

Success within the Integrated Marketing team requires a passion for media, multi-sector curiosity, an editorial mindset, data fluency and a high standard for visual presentations, all brought to life through a working understanding of the media and advertising landscape and an ability to translate strategic insights into compelling and engaging advertising and branded content programs.

You Will:

• Daily pitch and RFP pre-sale proposal work that responds to client objectives and strategically communicates the value of The Wall Street Journal & Barron's Group media offerings vs our competitive set across multiple platforms
• Formulate creative marketing strategies and multi-format integrated program opportunities including written proposals and visually-motivated pitch decks
• Regularly collaborate across teams in other time zones and disciplines such as our content creation teams, media planning, campaign performance and events
• Develop an expert understanding of The Wall Street Journal & Barron's Group media ad products, creative capabilities and events
• Use research and data to share insights and support value propositions for client pitches and proposals
• Develop, write and adapt marketing materials for regional iterations of The Wall Street Journal & Barron's Group products, audience narratives and commentary on the current climate across different MENA markets and sectors

You Have:

• 7-10+ years of cross-platform marketing experience, preferably within news media and/or advertising environment
• A foundational understanding of an ad sales, planning, and account management environment
• Experience working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment, direct pitching to clients and client success management; working within B2B and/or Foreign Direct Investment (FDI) sectors a plus
• Experience customizing product marketing materials into compelling proposals to individual client goals and strategy
• Proven success record in creating winning sales marketing materials and presentations to RFP deadline
• Ability to manage multiple projects simultaneously in a deadline-driven atmosphere
• Confident interfacing with a variety of internal teams, stakeholders, leading brainstorms and working in a fast-paced environment
• Excellent written, verbal and communication skills
• Confident in reading research data and financial budgeting
• MSA and/or Arabic speaking proficiency is a plus

Our Benefits

• Comprehensive Insurance Plans
• Paid Time Off
• Family Care Benefits
• Access to Dow Jones Products
• Subscription Discounts
• Employee Referral Program
• Employee Well-being Support & Fitness Programs

#LI-Hybrid

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